Microsoft Office 2007 Ribbon

Introduction - Jan 2007
Spectacular Sales - Jan 2008
Negative Customer Feedback - July 2009
My Ribbon Review - April 2007
Pimped Up GUI - Dec 2007

Introduction - January 2007 at Time of Office 2007 Launch

Microsoft have completely changed the user interface in Office 2007. The
new user interface is called the ‘Ribbon’, and it replaces all the menus
and toolbars in previous versions of Office.

With several million beta users there has been lots of feedback, and, my
sense is that it’s generally neutral to positive.

An example of a very positive review is below:

My experience has been that Word went from being frustrating and confusing
to fairly straightforward to use. PowerPoint went, in a single upgrade,
from being the worst widely-available presentation software to being the
best.


Here is a more mixed review:

Even though the many aspects of the Ribbon present a significant change for
experienced Office users, the advantages of the new user interface far
outweigh the retraining this new feature will entail. I was initially very
skeptical about this, but the Ribbon offers so many visual cues and smart
feature improvements that I think experienced Office users will not have
much difficulty adapting to it. ...But... Why couldn’t Microsoft leave at
least a semblance of the old menu system in Office 2007 to help people who
have extensive classic-menu muscle memory? ... It seems to me that
Microsoft may have drunk its own Kool-Aid a bit too much when it decided to
drop entirely the "legacy" classic menu system. It might have been better
to make that an option that some of us could turn back on...


With no option to revert to 'classic menus' Microsoft are gambling on users
quickly learning to love the new menu system. If users reacted to the
Office 2007 Ribbon in the same way as they did to the now dead Office
Assistant, Microsoft would be forced to rush out a classic menus patch in a
humiliating climb down.

Kingsley Joseph writes:

Short and sweet, the Ribbon and new UI in Microsoft Office 2007 is the
ballsiest new feature in the history of computer software... To clarify the
point: Microsoft Office is a bigger business than most of us probably
realize. Office generated $11.5 billion in revenue for fiscal year 2005,
and it'll exceed that in the current calendar year. But conservatively,
you're talking about a billion dollars a month.

Now, most of us who like to prognosticate and pontificate about software
like to say things like "It'd be easy to just..." or "It's trivial to
add..." but the thing is, most of us aren't betting our entire careers on
the little tweaks and changes we'd like to make to our productivity
applications. Try making a mistake that jeopardizes a business that makes
$250 million a week...

Companies as large as Microsoft don't take bet-the-company style risks.
What's more, the market for third-party applications on top of Office is
bigger than most stand-alone software companies. There's a real risk of
jeopardizing those line-of-business customizations that most large
organizations use alongside Office.


Is Microsoft right to be taking this kind of risk? Hold on, there is
another angle...

By making the Office 2007 significantly different from Office XP upgrade
sales should be much higher. It’s harder and harder to add useful new
features to Word, so concentrating on user friendliness and aesthetic
design makes a lot of sense. Instead of being just another upgrade, there
is now an enormous difference between the old and new versions.

"One of the biggest challenges... is to fight that perception that old
versions of software are good enough... Our business model of course allows
you to keep using Office 2003 - the software doesn't really expire, "
said
Chris Capossela, corporate vice president of the Microsoft Business Division.

In addition to the upgrade benefits, after having the market all to itself
for many years Microsoft is now facing real competition for the first time.
No one can compete with Microsoft by building better desktop applications,
so now competitors give away ‘good enough’ versions for free. Sun
Microsystems turned it’s unsuccessful Star Office into the free Open
Office, and maintains it with a 100 strong team of paid software engineers
and a number of volunteer programmers (today Office runs at about 400m
users worldwide and Open Office is said to have perhaps as many as 40m
users).

Microsoft are allowing other vendors to use the Ribbon for free subject
to a no-compete with Office clause….

The [Ribbon] license is available for applications on any platform, except
for applications that compete directly with the five Office applications
that currently have the new UI (Microsoft Word, Excel, PowerPoint, Outlook
and Access).


The golden scenario Microsoft will be hoping for is to see widespread
adoption of new menu systems in other applications. By enormously increasing
the complexity of windows GUIs it will be harder for open source to remain
‘good enough’ to compete with commercial software.

In summary, the radical new Ribbon GUI is not just about improving Office
2007 usability. It's also about giving users a reason to upgrade and
differentiating their product from similar looking competitors.

The cynical will say that the new interface is actually worse, that
Microsoft even knows this, and they are including it only to drive sales.
The optimists will say Microsoft’s interface R&D has paid off with an
innovative and exciting new GUI, and Microsoft is bravely and boldly
backing it.

If the Ribbon fails it very much calls into question Microsoft’s judgment.
Feedback looks OK but Microsoft’s GUI record is not perfect. Office
Assistant was a flop, Adaptive Menus, Web Folders and file extension hiding
were all bad ideas, and experienced users immediately disable them.

The success or failure of the new Office 2007 Ribbon will have a large and
long term impact on moral, image and revenue at Microsoft. Investors in
Microsoft should be on tender hooks…

Office 2007 Sales Are Nothing Short of Spectacular - Jan 2008
From www.microsoft-watch.com

For now, Office 2007 sales are nothing short of spectacular.... For the first 10
full months in the market, Office 2007 had a 137.4 percent increase in unit volume
and a 118 percent increase in dollar volume compared to Office 2003... Office 2007's
success is much bigger than retail. According to a CDW study published this week,
by early November, 24 percent of enterprises had already deployed Office 2007.


So far it's a storming success - much to my surprise! Yet the sale price has been
drastically cut for home users. Also in the longer term upgrade sales are less important
than the number of people switching to Open Office. It would be interesting to know if
Open Office market share is increasing - especially in education, government and
business. In other words, behind these great sales how many ribbon hating customers
have permanently abandoned Office? Also, how are corporate upgrades compared to
non commercial sales?

Negative Customer Feedback - July 2009

Taking a look at Amazon.com here is the feedback on Office 2007 Pro:



The three most popular reviews begin:







At ExcelUser I found this:



Hugely negative stuff.

The only major product to have adopted the Ribbon is AutoDesk's AutoCad.
AudoCad users have the option of switching the Ribbon off and reverting
to a classic mode with menus. AutoDesk's CIP statistics collected anonymously
from customers who allow usage data to be sent to be sent back to the
software vendor show that approximately 50% of customers do turn their
Ribbon off. In addition AutoCad's forums show overwhelming negative feedback
toward the Ribbon interface.

All in all it looks as if Microsoft have made a mistake of shocking proportions.

My Ribbon Review - April 2007 - Update

Resources: Microsoft articles about the Office 2007 Ribbon

My first shock came looking for the new edit, replace menu in Excel – I
couldn’t actually find it! By changing all the menu titles and menu
contents, the Ribbon renders all those years of experience with Windows
Applications and Office Applications somewhat useless. If this was
shareware I would uninstall immediately, but coming as it did from
Microsoft, I persevered.

The Ribbon also lays menu items out by popularity rather than by logical
connection. For example, I read a Microsoft article about watermarks in
Word saying that research shows it is a feature people love when they
discover it, but which they rarely know exists. So the developers gave it a
prominent place in the new Ribbon, whereas with the old logical menu
structure they were limited to put it in the format, then background, then
watermark submenu. So accidentally finding watermarks is now easier than
before, but I found deliberately finding the edit replace menu is that much
harder!

In fact the edit replace menu now appears on the far right of the ‘home’
menu, after the font name, size, color, alignment etc options. Clearly
edit, replace is popular, hence it’s place on the first home menu - but for
the majority, it’s less popular than changing font styles in Excel - hence
it’s place on the far right of the home menu.

Here is a screen shot of the new edit, replace menu in the Excel 2007



This philosophy of organizing menus by popularity instead of by logical
connection may appeal to novice users, but it aggravates me as a power
user. It reminds me of the Windows Media Player and Internet Explorer 7
menus which seem designed to look good and do a few things easily, but
actually end up making life much harder for the power user. For me placing
edit, replace to the very far right after the font styles is also
aggravating. As a financial model builder I don’t think I have
ever changed the typeface, but I use edit replace all the time. I also
immediately disliked the way precious screen space on the eye catching far
left is taken up with Cut & Paste icons. Novice users may like this but
power users know it’s much faster to press Ctrl-C and Ctrl-X and will
probably never ever click these buttons.

The size of the Ribbon and the Excel 2007 fonts also annoys me. I have four
1600x1200 monitors on my desk at work but screen space is still very
precious to me. Unlike previous version of Office it’s now impossible to
run Excel in a small window – first the ribbon starts compressing menu
items, and then it simply disappears.



After a few weeks I abandoned Excel 2007 and the Ribbon. As a power user
totally in touch with my product the only way the new Ribbon can really
make me more productive is to reduce the number of clicks and mouse
movements it takes for me to select the feature I want. The ribbon doesn’t
do this at all – it increases clicks and mouse moves but supposedly makes it
easier to discover new things. That, in a nutshell, is its raison d'être.

Even if, as claimed, the Ribbon brings productivity improvements to the
novice user, I believe that this comes at the expense of the power user.
Microsoft’s claims that the Ribbon will allow them to pack in more features
without overwhelming the user looks extremely dubious to me – I think
highly logical multi level menus offer much greater scope for complexity.

Annoying the power user is dangerous because although they represent only a
small market share, the endorsement of the power user contributes to sales
further down the line. For example, by maintaining its reputation as the
ultimate photo editor used by all professionals, Adobe Photoshop picks up
sales from less sophisticated users who would be in truth better served by
a cheaper and easier to use package. Also the power users are the ones most
likely to lead any move Open Source, which is the greatest threat to
Office.

Finally, a small point, but changing the file format at the same time as
introducing the ribbon makes it only harder for corporates to make a
gradual transition to the controversial Ribbon. Office 2007 feels generally
rushed and lacking attention to detail. Only after the support forums were
inundated with help requests did Microsoft release various Ribbon learning
tools and better help files - a mistake that smacks of either incompetence
or arrogance.

Pimped Up GUI - October 2007

At one time Winamp was a popular shareware media player, and many users
enjoyed 'pimping up' Winamp with fancy looking 'skins'. In truth these skins
only made the product harder to use, but people enjoyed them, and a media
player is such a simple program it hardly mattered anyway. After loosing a
little market share Microsoft began rebuilding its media player and incorporating
these ideas. Today, supposedly sexy looking but impossible to use GUI design is
widespread, perhaps the worst example I have seen is the unusable and
downmarket Motorola Phone Tools.

Motorola Phone Tools- a 'Pimped Up' but impossible to use GUI

IE7 - Where are the menus? Is it really easy to use, or just "prettier"?

Vista Photo Gallery - Notice the excessive waste of vertical space caused by the two
command bars. This photo does not show it, but often times an ugly 'Make a Video'
button appears when you view photos.

I believe Microsoft is making a mistake fully embracing these new fangled
designs. Making the Office Interface a little slicker and better looking will help
sales, but it must not be allowed to jeopardise the entire product. Serious
software for serous corporate users requires a serious, familiar, powerful and logical
interface. Once Microsoft GUI design was unbeatable, today they are increasingly
producing flashy dumbed down designs which ultimately fail both to be easy
to be use and to be stylish. In chasing Apple they appear to have lost all
advantages - compare the awesome iPhone Safari interface with Pocket Internet
Explorer.

A lack of rational businesslike focus has ruined a once great company. With no obvious
competitor Microsoft's irresponsibility has inflicted a bitter legacy on the world.